Do you want to know the coolest thing about being a photographer? Getting to capture moments in
time. I know that sounds a bit cliché, but it’s true. Take nature, for instance. Nothing ever stays the same
for long. Moment to moment, changes are happening all around us. When it rains, capturing the image
of tiny clear droplets on bright green leaves becomes not just proof of a rainstorm, but a testament to
the ever-changing world around us. How cool is it that we can steal a moment in time and hold onto it
so vividly?
OK, so maybe I’m waxing a bit poetic here. But the point is, photography is one of the coolest forms of
art because it allows us to hold onto things that would otherwise pass us by.
Wedding photographers get to capture the beautiful moments when two people are (arguably) their
happiest. Newborn photographers have the chance to showcase a tiny little human in their first few
moments or days of life. News photographers are right there in the mix, gathering footage of important
events that will one day become part of our history.
I love what I do because I get to freeze moments when people are their most confident, or showcase
their biggest successes. My tagline is “capturing your empire,” and that’s exactly it — it’s highlighting
people’s ultimate achievements and getting to follow along as they grow over time. I can’t describe how
cool it is to photograph a business at its start, and then come back year after year and document as it
grows bigger and more successful. Watching the blood, sweat and tears pay off is so incredible, and
giving my clients the pictures to prove it – well that’s a privilege I don’t take lightly.
At its core, photography is a people business. It’s about capturing images of people (usually), but always
for people. With property photography, I have the chance to highlight some amazing work and artistry
by people who had a vision and saw it through. And through my photos, their work can live forever. How
awesome is that?!
The cool thing is, anybody can capture a moment with an iPhone, iPad, Android or (gasp!) old-fashioned
camera. But what I love about being a professional photographer is that I can find the little details that
make the image stand out, like those raindrops on leaves, and bring it to the foreground. I can bring out
the beauty in the moments and help them become timeless.
Nothing lasts forever, but being a photographer is a really profound way of holding on to the best things
life has to offer and showing them off, one picture at a time.
-Written by Elaina Lyons of Lyons Share Marketing
